A Necessary Evel?


Evel Knievel Copywork-149_CROPPED

The fastest most efficient way to build a high flying brand for your beer business – one that dominates your market and becomes engrained in the public’s mind – is to associate with something or someone that’s already achieved great heights.

Evel Knievel is one of the most recognizable figures anywhere. He’s more than a daredevil; he is a world famous brand. With a unique blend of daring and showmanship, he launched himself right to the top of the pop culture where he still stands to this day. He’s also synonymous with something your target audience identifies with – character, personality and accomplishment.

Align your brand building strategy with the man who quite famously holds the Guinness Book of World Records for the most broken bones (35); and your recognition and sales will soar.  The prestige of being aligned with the legend of Evel Knievel is incalculable.

The exclusive “TRUE EVEL” beer product assets you will license is the ultimate cool, thrilling, historically relevant and personally inspirational to your target customer.