Dare to Stand Out!
Any ad agency will tell you beer advertising is the most competitive it has ever been. You’re fighting for market share and what can you do? Serve notice to the public and boldly stand out from the crowd. If everyone is fishing in the same lake using the same old worm, stand out by fishing with a superstar that wears a red, white and blue outfit and jumps a motorcycle.
Branding increases results because it differentiates your beer brand from competitors and enhances recognition. The more competitive the market, the more important it is to stand out from the crowd. Studies have shown that consumers make decisions based on emotion, especially emotional desires they relate to, and believe branded products provide more relevance to their own lives. Branding increases recognition and increases the likelihood that consumers or in this case, new customers and especially men, will call out TRUE EVEL over other products.
Why is TRUE EVEL destined to be a dominant brand for a beer product? Your target customer not only knows Evel Knievel, but strongly identifies and relates to Evel Knievel, because his exploits are personally relevant to their own aspirations.
Furthermore, Evel Knievel is a strong trademark that provides instant brand recognition. Evel Knievel is super impressive as well. Successful branding normally takes years to accomplish, but advertising with Evel Knievel achieves instant branding status! Brand recognition increases conversion rates and increases response over the long-term and you will continue to build a strong repeat customer base for years to come.
Because the public personally recognizes, relates to or admires Evel Knievel, a familiarity factor naturally prompts people to call out the TRUE EVEL beer over other products. Because Evel Knievel is such a strong brand, just the association will definitely increase the public’s awareness and drive sales. Exclusive identification with such a famous figure that transcends generations, gender, race and nationality is a very prestigious accomplishment for your brewery.
As soon as you see Evel Knievel, you know there isn’t another brand that is better, stronger or more impressive for beer sales. Nothing has changed since the glory days of Evel Knievel when Olympia beer and Harley-Davidson were his main sponsors.
Best of all, you’ll enjoy exclusive rights to advertise and sell the TRUE EVEL brand within a territory, and the option to renew the license for additional extensions; a wise investment for immediate and long term benefit.
Take advantage of all media types using Evel Knievel® TRUE EVEL® branding, advertising and marketing:
▪ TV Spots
▪ Billboards
▪ Digital and Internet Media
▪ Radio
▪ Point of Sale
If your company is serious about dominating your market CONTACT US